Privacy Policy
BrightSmile Dental
14–15 New College Parade
Finchley Rd, South Hampstead
London NW3 5EP
Phone: 020 7431 1444
WhatsApp: 07872 143 024
Email: [email protected]
BrightSmile Dental is the trading name of London Dental Ltd (Company Number: 15516737), registered in England & Wales.
Effective Date: 1 January 2026
1. Who We Are
BrightSmile Dental is a dental practice based in London. We are committed to protecting your personal data and being transparent about how we use it.
2. Information We Collect
When you contact us through our website, Meta (Facebook/Instagram) lead forms, phone, WhatsApp, or in person, we may collect:
• Your name
• Phone number
• Email address
• Details about your dental enquiry or treatment interest
• Appointment preferences
3. How We Use Your Information
We use your information to:
• Respond to your enquiry
• Arrange consultations and appointments
• Carry out patient assessments
• Send appointment confirmations and reminders
• Provide information about relevant treatments
4. SMS & WhatsApp Communications
By submitting your details through our website or Meta lead forms, you agree that BrightSmile Dental may contact you via:
• Phone calls
• SMS (including automated text messages)
• WhatsApp messages (including automated messages)
• Email
These messages may include:
• Appointment confirmations
• Appointment reminders
• Follow-up messages
• Assessment-related questions
• Information about requested treatments
Some messages may be sent using automated messaging systems.
You can opt out at any time by:
• Replying STOP to SMS
• Sending “STOP” via WhatsApp
• Calling us on 020 7431 1444
• Emailing [email protected]
Standard message and data rates may apply.
5. Legal Basis for Processing
We process your personal data:
• To take steps at your request before entering into a treatment agreement
• To provide dental care and related services
• With your consent (for marketing or promotional messages)
• To comply with legal and regulatory obligations
6. Sharing Your Information
We do not sell your personal data. We may share your information with:
• Secure appointment and communication service providers
• Regulatory or legal authorities where required
All service providers are required to keep your data secure.
7. How We Protect Your Data
We use appropriate technical and organisational measures to protect your personal data from unauthorised access, misuse, or disclosure.
8. Your Rights
Under UK data protection law, you have the right to:
• Request access to your personal data
• Request correction of inaccurate data
• Request deletion (where legally permitted)
• Withdraw consent to marketing at any time
To exercise your rights, contact: [email protected] or 020 7431 1444
9. Updates
We may update this Privacy Policy from time to time. The latest version will always be available on our website.